The Pridecode: Why the barcode?

A barcode is more than just an assembly of lines and numbers. It is a unique identity stamp; a powerful image following the movement of anything or anyone it’s attached to. The PrideCode was created as Toronto’s own Pride time stamp. Anyone who wears this eye-catching symbol will remember World Pride 2014 and its profound impact on our city and culture. The PrideCode helps raise awareness for World Pride 2014 and give back to a community-based charity group. Help capture the memory of Pride while contributing to a good cause.

The Details: Made In Toronto

In collaboration with local artist GioPetrucci, who designed the PrideCode logo, Over the Rainbow has produced a special t-shirt and tank top to commemorate this year’s World Pride festivities. Sourced and produced entirely in Toronto in collaboration with Redwood Classics, a division of WS & Company, the PrideCode collection is made with superior craftsmanship and quality fabric. The collection will be sold exclusively at Over the Rainbow during World Pride week.


As a limited edition release, only 125 t-shirts ($38) and tank tops ($32) will be produced and sold. Each shirt and tank top will be individually numbered and digitally printed on 100% pre-shrunk combed cotton to preserve the PrideCode logo from heavy fading and shrinking in the wash.

The Charity: Fife House

In support of this year’s World Pride week, 100% of the proceeds from the PrideCode collection will be donated to Fife House, an affordable housing and support services provider for people living with HIV/AIDS in the Greater Toronto Area. This feel-good project gives locals & tourists the opportunity to contribute to the cause while taking away something they will be proud to wear forever.